Frozen Food: Gourmet Frozen Food Products for America’s Home Entertaining Boom
From gourmet appetiser platters suited for American’s home entertaining boom to restaurant-style frozen entrees for two, the frozen food aisle is increasingly offering options that compete with other direct-to-home prepared food delivery services.
Gourmet frozen food entrees have made a comeback from their mundane image as standard TV dinners as more and more people seek out global cuisines and experiment in their own homes with frozen entrees.
1. Walmart
The frozen section can often get an unfair reputation; however, there are plenty of healthy and affordable options that won’t break your budget.
She noted that Target now sells meals by celebrity chef Gordon Ramsay under his By Chef Ramsay brand. PEOPLE exclusively reports that these entrees, which include shepherd’s pie and lasagna, “represent an important part of Ramsay’s culinary journey.”
Walmart’s frozen aisle innovations include Caulipower pizza, created by Gail Becker as a means of catering to her young son with Celiac disease, as a prime example. She stated her desire to see innovative frozen products displayed nearer the perimeters of stores where consumers tend to shop; this should help dispel perceptions that frozen products are less healthy than fresh options.
2. Frontera
Frontera Foods was established by chef Rick Bayless of Chicago restaurants (such as Frontera Grill, Topolobampo and Xoco). Along with business partner Manny Valdes, he launched Frontera in 1996 with the mission of “creating authentic Mexican cuisine using time-honoured techniques and premium ingredients”. Starting small by producing five salsas, they now produce over 50 gourmet products!
Frontera products range from salsa and tortilla chips to cooking sauces, guacamole and frozen bowls and skillets that bear their chef’s seal of approval – you’ll find these items conveniently located in grocery store freezer aisles.
Recently, this company has expanded into offering Gourmet frozen food entrees such as chicken tacos and fajitas made with quality ingredients. They also sell canned chilli and salsa verde – an irresistibly green sauce composed of tomatillos, garlic and chilli peppers – along with canned chilli.
3. Blue Apron
Blue Apron began offering meal kits in 2012 that include all the ingredients necessary for home chefs to create delicious dinners. Their recipes are developed by chefs and designed for ease of use by home chefs alike; all meals provide balanced nutrition. You can view their menus, ingredients, and cooking instructions online or via their app; in addition, Blue Apron sells add-on products such as wine bundles and side dishes.
All ingredients are delivered fresh in an insulated box and come complete with an easy-to-follow recipe card and instructions provided on the company website or smartphone app. Furthermore, videos demonstrate basic skills like zesting citrus or holding a chef’s knife; additionally, all recipes from this company are designed for optimal nutritional value – you can select vegetarian or carb-conscious meal plans.
Every week, this company releases 16 meals–both entrees and sides–for you to prepare at home, with some ready for heating in only 15 minutes! Their website or app features Gourmet frozen food entrees menus sorted by cooking time, dietary needs or how many servings per week they want delivered directly.
This company works directly with vineyards to source quality wines, with each meal including tasting notes and pairing suggestions. Customers can purchase their chosen bottle on either the website or app.
4. Harry & David
Recently, the company unveiled an upgrade of their brand positioning designed to encourage two-way dialogue with customers and reach a wider range of shoppers. Their brand anthem video, entitled “Open Door,” takes viewers through every part of their business, from orchards and kitchens and highlights employees’ key role in providing shoppers with unique offerings every day.
Harry & David offers an assortment of food and gift baskets but also offers gift cards, which are available at select retailers such as Kroger and Sam’s Club, allowing shoppers to reload them anytime for use at any of its stores. These cards offer unrestricted purchases from any Harry & David location.
Harry & David catalogues were once delivered directly to people’s doorsteps; now, however, sales are solely online. Redesign of its website to make ordering simpler and more personalised was undertaken in 2017, while Apple Business Chat integration provided enhanced customer support this year.